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Gap's New Floor Set...A Seismic Shift In Their Strategic Direction...???

October 25, 2016 Jeff Sward

The Gap finally joins to rest of the mall by finally executing its' Spring '16 floor set.  It appears to mark a departure from "fashion" driven thinking to "key item" thinking.  Applause are in order.  Published 2/3/16:

http://seekingalpha.com/article/3860726-gap-goes-gung-ho-spring-16

Tags retail, merchandising, fashion, key items, shopping mall
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